
Creating the farmer model
We are supporing the work to build a value chain for jackfruit in East Africa to meet the growing demand for plant-based meat alternatives in Europe.
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Despite its immense potential, much of the jackfruit grown in East Africa goes to waste. Meanwhile, in other parts of the world, particularly Asia, jackfruit is already being used as a plant-based meat substitute. By responsibly sourcing jackfruit from local farmers in East Africa, we aim to secure a stable market for their produce while fulfilling the increasing European demand for plant-based meat alternatives.
Developing a comprehensive value chain also involves collaborating with partners in Europe to explore new food applications for jackfruit. This is also one of the key aspect of our mission.