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Mobilizing dairy farmers in central Kenya
Organizing farmers through the development of a milk collection center
For Social Bites a milk collection center in Githunguri, Kenya, was established ensuring high-quality milk for their products by recommending equipment and streamlining processes. We aimed to implement a cost-effective structure, engaging with farmers to offer fair pricing. A sourcing model was elaborated to mobilize farmers best possible and systems and processes were implemented along this part of the value chain.
Ensuring high quality standards
Social Bites established its milk collection center in Githunguri, Kenya, an area known for its widespread dairy farming and intense competition for farmers' milk. The primary focus was to ensure that the milk utilized for the company’s products met high quality standards. To achieve this goal, operational and testing equipment were recommended and we worked to streamline processes for each farmer to follow, guaranteeing the milk quality.
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Effective cost structure
Additionally, we aimed to create a cost-effective structure for the facility's operation, enabling scalability for future expansions. Our approach involved direct engagement with farmers, utilizing boots-on-the-ground strategies to identify target areas. Understanding the intricacies of the local milk trade was crucial in crafting a proposition that offered significant benefits to farmers, including fair pricing per liter of milk.
Through our efforts, we successfully recruited 35 reliable farmers over a span of three months, ensuring daily milk deliveries to the facility. Continuous feedback sessions with the farmers allowed us to refine our processes and address any concerns promptly, ensuring ongoing improvement.
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