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Essential expertise
Route to market innovation
We specialize in helping companies innovate their route-to-market models by understanding consumer behavior, pricing, and distribution. Early strategy planning is crucial, with periodic reviews to adapt to market changes. Our approach aligns products with market needs, optimizes distribution, and assists in entering new markets by leveraging existing networks and third-party distributors for full market penetration.
Key areas
We support companies innovate around route-to-market models by understanding consumer behavior, pricing structures, and distribution costs.
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Early consideration of route-to-market strategies is vital for business success. We recognize the importance of periodic reviews to adapt to changing market dynamics. Our approach involves aligning your products with market needs and optimizing distribution channels to enhance availability and competitiveness.
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New Markets
We also provide assistance to clients entering new markets. Often, companies are confident about the demand for their product once they've assessed the market. However, they may still be strategizing how to reach the final consumers efficiently. Our on-the-ground engagement helps in identifying third-party companies already operating within the client's sector, which could potentially be enlisted to distribute additional products. However, achieving full market penetration typically requires a diversified approach. Given the extensive network of outlets in informal markets, many fast-moving consumer goods (FMCG) companies opt for a mix of in-house distribution, wholesale partnerships, and third-party distributors
